Mashup Corporations The End of Business as Usual Mashup Corporations: The End of Business As Usual
A Chronicle of Service-Oriented Business Transformation.

Service-Oriented Architecture (SOA) is a new structure and a set of mechanisms for organizing application functionality, but the mechanisms are not the message. The real transformation comes from a new culture that springs up around the mechanisms.

Mashup Corporations: The End of Business As Usual tells the story of fictional appliance maker Vorpal Inc. and its pursuit of creative sales methods for its popcorn poppers. Marketing manager Hugo Wunderkind has identified a new channel and willing market for a personalized popper. CEO Jane Moneymaker recognizes a winner, but how can she persuade CIO Josh Lovecraft to adapt his processes?
 
Over the ensuing months Vorpal goes on a mashup-fuelled journey from popcorn popper manufacturer to Service-Oriented Enterprise, with new markets and new revenue streams. On the way the company understands and embraces the changing nature of its relationships with customers, suppliers, IT departments and its own employees.
 
Mashup Corporations jumps deftly from its fictional setting to the real world and provides specific guidance in the form of rules that are analyzed and supported with examples. This book is a cultural, rather than technical, guide to Service-Oriented Architectures and Web 2.0 technologies.
Unlike most discussions of SOA that focus on the mechanisms — services, modeling, patterns, messaging, events — Mashup Corporations explains the shape and value of the culture and how you can lead your company toward a new way of organizing your business.

Mashup Corporations is co-authored by Capgemini’s Global Chief Techology Officer, Andy Mulholland, and Intel’s Customer Solutions Group Chief Strategist, Chris S. Thomas, and tells the story of a hypothetical company that achieves a transformation based on SOA and provides many real world examples to provide support. The message of the book is synthesized in a series of rules that apply to each stage of the transition.
• A company and its customers
• A company and innovators outside the company who can lead to customers
• A company and its suppliers
• The it function and the rest of the company
• The internal parts of the it function

Andy Mullholland and Chris S. ThomasThe culture of SOA is one of empowerment and flexibility, of change and experimentation. For SOA to work properly, many assumptions that have ruled business and IT must be abandoned. New rules will govern the creation of an SOA business culture that is focused on putting as much power as possible in the hands of those close to the customer. Such a culture leads to new markets and harvests value that was never before accessible. To make SOA work, the emergence of Shadow IT, the role of Web 2.0 Architecture, and the power of User Driven Innovation, must all be understood and leveraged.

Mashup Corporations: The End of Business As Usual is co-authored by Capgemini’s Global Chief Techology Officer, Andy Mulholland, and Intel’s Customer Solutions Group Chief Strategist, Chris S. Thomas, and tells the story of a hypothetical company that achieves a transformation based on SOA and provides many real world examples to provide support. The message of the book is synthesized in a series of rules that apply to each stage of the transition.

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